A former Northeast Iowa man has died in a traffic accident in southern Wisconsin.

The accident occurred shortly after 8pm Saturday on Highway 14, on the east edge of Janesville, Wisconsin.

57 year old Bruce Brown, formerly of Ionia, was driving his motorcycle on Highway 14, when a car driven by 79 year old Gordon Hill of Janesville, Wisconsin, attempted to make a left turn in front of Brown.

Brown's Harley-Davidson collided with the passenger side of the car. Brown died from his injuries. He was identified by local authorities on Monday.

Hill was not injured.

Local funeral services for Brown will be held Monday in Ionia.