Got any last-minute Christmas shopping left? You probably aren't alone...but you definitely shouldn't SHOP alone. Research from the University of Iowa shows that lonely people are more likely to partake in impulse buying.

Alice Wang, associate professor of marketing, reported that consumers with a "friends deficit" tend to make different purchasing decisions than people who report having a sufficient number of supportive friends.

Professor Wang says shoppers who are lonely also are more likely to bond with a product — treating it more like a human. Wang does have some words of wisdom for anyone who shops while feeling lonely, though. “Get a friend to go with you so they can help you control your behavior,” she says. [Iowa City Press-Citizen]

Think of that the next time you see that kiosk with the sausage and cheese sampler packs. Read more HERE.

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